Social media case studies and portfolio by I AM AGENCY
Beauty
Jadu case
Client challenge:
Prepare the social channels for a major brand launch in New York — in two weeks
What we did:
- fast-tracked an English-language SMM strategy
- created visual concept options
- developed the tone of voice and positioning
- built out the profile
- worked with influencers, UGC marketing and targeted ads
Result:
the account numbers speak for themselves:
- 35K+ followers
- Reels watched by millions
- 100K+ happy customers
What we did:
- developed the account’s visual identity
- organised and ran photo and video shoots
- set up targeted and search advertising
- partnered with influencers
- designed and ran the Telegram channel and community
What we did:
- three years of productive work
- completed an account rebrand
- wrote shoot briefs
- developed the marketing strategy
- worked with influencers
- created AI-generated content
Fashion
Prelesть case
Client challenge:
Build the brand’s media presence, create content that sells and grow awareness
What we did:
- wrote the SMM strategy
- developed a visual identity and a distinctive content plan
- built the account from scratch
- ran several concept shoots and created viral Reels
- worked with influencers
Result:
A carefully planned SMM strategy and effective advertising tools drove account growth of more than 200%.
Greater brand awareness had a direct impact on sales, making Prelesть a notable player in the phone accessories niche.
Before
AfterWhat we did:
+700% across key metrics, thousands of new followers and customers — the result of two years of precise, systematic work:
- developed and run the SMM strategy
- generate ideas
- write shoot briefs
- launch viral Reels
What we did:
- created the SMM strategy and the brand’s social media positioning
- developed the visual identity
- wrote shoot briefs
- built out the brand’s account
AfterBefore
and more
30+fashion projects
Sport & education
K1 case
Client challenge:
Launch the project on a new platform, refresh the visual identity and increase class attendance
What we did:
- developed the visual concept
- wrote a promotion plan for two social networks
Result:
- 2,000+ organic, engaged followers from scratch
- ×2 audience on VK
- 100% class occupancy across all programmes
achieved through cross-posting and EGC content (joint posts with the school’s coaches), viral Reels, paid placements and targeted ads, work with Yandex Maps and refreshed banners for search ads
BeforeAfter
BeforeAfter
BeforeAfterand more
10+sport & education projects
Personal brands
Client challenge:
Support with the production side of the account (Reels editing), video scripts and audience growth
What we did:
- developed the SMM strategy
- ran an audit of the niche, competitors and target audience
- wrote a topic plan for videos, plus original scripts for each
Result:
- ×3 Reels views
- 150K+ views per video
- +30% followers in two months of collaboration
25+ projects with experts from different fields
Real estate
Villo case
Client challenge:
Create the project’s visual identity, popularise a property marketplace in Indonesia, run its social channels, produce viral videos and work with influencers
What we did:
- developed the brand book (packaging)
- developed the SMM strategy and product launch (Google Ads, Meta, Yandex Direct, Telegram Ads, VK)
- ran the Instagram accounts in three languages: Russian, English and Indonesian
Result:
the marketplace became No. 1 in Bali with more than 250,000 monthly users; SEO brought the share of organic traffic to 35% by month five; the viral video concept featuring Balinese grandmothers hit the trends and led to a video series with other brands across Bali.
AfterBefore
What we did:
- a full rebrand of the client’s social channels
- a conceptual strategy for running and promoting the project
- account design with a graphic designer and AI tools
What we did:
- a full rebrand of the client’s social channels
- a conceptual strategy for running and promoting the project
- launched inbound traffic tools: a mass-action bot, commenting and mailings
- grew the studio’s Pinterest profile from 0 to 300K+ monthly visits, driving traffic to the website and the client’s other social channels
Travel & hospitality
Whale Tours case
Client challenge:
Refresh the social media visuals, re-engage existing followers, grow awareness and enquiries
What we did:
- developed the visual identity
- created a distinctive content plan for posts, Stories and Reels
- set up targeted ads for an international audience
Result after two months:
- 1,500+ quality followers
- Sold out upcoming tours
- +40% enquiries
driven by viral videos and carousels, plus paid campaigns
BeforeAfter
BeforeAfter
What we did:
- developed the SMM strategy
- created visual concept options, tone of voice and positioning
- built out the profile
- used influencers for promotion
- launched a Telegram channel to keep in touch with users on alternative social networks
Results:
- 1,000+ new followers
- 500K+ Reels views
- 50+ happy tour and visa clients in 2 months
BeforeAfter
Automotive
BeforeAfter
What we did:
- a full rebrand of the client’s social channels
- a conceptual strategy for running and promoting the project
- account design with a graphic designer and AI tools
auto partscontent for the project’s messaging channels:
and more
- getrent.alcar rental
- top_gyrecar rental
- prive_flightprivate jet charter
Hospitality & restaurants
Altay case
Client challenge:
Premium, image-led account management, follower communication, atmospheric Reels and growth in awareness and loyal guests
What we did:
- wrote the SMM strategy
- built out the profile
- wrote the shoot brief
- connected a mass-action bot for promotion
- launched a Telegram channel to keep in touch with users on alternative social networks
Result:
- +20,000 new loyal followers
- fully booked rooms for several months ahead
- +300% growth in Telegram channel subscribers
BeforeAfter
BeforeAfter
BeforeAfter
Ecommerce
Lanagrossa case
Client challenge:
Grow awareness of an international brand in Russia, actively run three social networks, communicate with followers and increase sales
What we did:
- created the brand’s visual identity
- designed the Instagram, VK and Telegram profiles
- developed a promotion strategy for every platform
Result after two years:
- ×3 Instagram followers
- ×4 Telegram subscribers
- 5,000+ loyal VK users
through cross-marketing, regular event announcements and giveaways, a mass-action bot, UGC content and influencers
AfterBefore
After
BeforeWhat we did:
- a full rebrand of the client’s social channels
- a conceptual strategy for running and promoting the project
- account design with a graphic designer and AI tools
What we did:
- created the SMM strategy and the brand’s social media positioning
- developed the visual identity
- built the account from scratch
- ran several concept shoots
- created viral Reels
- worked with influencers
BeforeAfter
What we did:
- a full rebrand of the client’s social channels
- a conceptual strategy for running and promoting the project
- account design with a graphic designer and AI tools
What we did:
- developed a promotion strategy and launched the project on social media from scratch
- generated visual and written content with AI
- ran giveaways to boost engagement
- active work with UGC content grew marketplace sales by 40%
Before
Events
Connected case
Client challenge:
Polish the profile before the event season, grow the follower base and launch ad campaigns to sell tickets
What we did:
- developed a brand book and the account’s visual identity
- ran the accounts in two languages: English and Russian
- ran concept shoots
- worked with influencers
- created banners for targeted ads and launched ad campaigns on Meta, Yandex Direct and Google Ads
Result:
significantly stronger international brand awareness and a 1,000% increase in social media engagement; an effective strategy and influencer work brought in new customers and lifted the financial results, delivering 135% revenue growth and, of course, SOLD OUT shows at every concert
BeforeAfter
What we did:
- a full rebrand of the client’s social channels
- a conceptual strategy for running and promoting the project
- account design with a graphic designer and AI tools
