Strategy
A strategy is not a document “for show,” but a system by which your brand lives on social networks for months. We study the niche, audience and competitors, find how you can stand out, and put it together into a clear plan: what to shoot about, in what style, in what sequence. You stop coming up with content from scratch every time and wondering whether it will work or not. In your hands - a rubricator, a bank of ideas, a visual concept, a content plan and a promotion plan, which you can work on yourself or pass on to the team
What's included:
> Brand philosophy and mission
> Audit, analysis of niche, competitors and target audience
> Positioning and adjustment mechanics
> Content rubricator and idea bank
> Two visual concept options
> Covers and structure of current ones
> Ready-made templates in a graphic editor (Canva / Figma)
for content design
> Content plan for 21 days
> Terms of reference for those who will create content: what to shoot, how to design, what to write about
> Promotion plan: We analyze how competitors are growing and select paid and free channels for your project
> Author's supervision of the first publications
> Three rounds of edits
If you take turnkey management, the basic strategy is already included in the first month of work - you do not need to order it separately. The full extended version will be useful for those who manage social networks on their own
up to 14 days
from 150 000₽
Strategy
If the SMM strategy answers the question “how to manage social networks,” then the conceptual strategy answers the questions above: why does the brand exist, what is wrong with its product and whether it can withstand the competition. This is a serious analytical work, not a document with values. For existing brands, this is an upgrade - we are rebuilding the meanings, product and positioning in order to grow. For those who are just entering the market, a strength test: we analyze how much the product is in demand, what should be added or changed in the product matrix, and whether there is free space in the niche. A separate block is a deep competitive analysis. We study not only direct competitors, but also indirect and external ones: who else is competing for the attention of your audience, what to be inspired by, and what to avoid. We analyze how competitors are promoting and how they are growing - what channels they use, how they drive traffic, and whether they attract bloggers. You don’t get guesses, but a market map and an understanding of where your growth point is. Based on this, we put together a brand platform, mood boards and meanings that then work everywhere - in visuals, content, advertising and sales. The brand stops competing on price and starts selling with its idea
What's included:
> Brand platform development: values, philosophy, mission
> Analysis of product and niche demand
> In-depth competitor analysis: We consider direct, indirect and external
> Analysis of competitors' promotion channels: why do they grow?
> Portraits of the target audience, pain points and insights
> Development of the product matrix
> Positioning and differentiation from competitors
> Moodboards and collection of references: we set visual and semantic
brand direction
> Terms of reference for those who will create content: what to shoot, how to design, what to write about
> Promotion plan: We analyze how competitors are growing and select paid and free channels for your project
> A bank of ideas and meanings for content, advertising and brand communication
> 12 slogan options
> Strategy recommendations on content, channels and promotion mechanics
> Defending the strategy
3 weeks
from 280 000₽
Development of a corporate identity from scratch (identity)
Corporate identity is an integral system by which your brand is recognized in your feed, on packaging, in stories and in advertising. We create it from scratch: from the sign and palette to patterns, templates and graphics that you will use every day. Thoughtful design works on perception - the product looks more expensive and inspires trust even before the first contact. You get a ready-made visual language that holds up across all platforms and doesn’t fall apart when content is made by different people
What's included:
> Logo rendering
> Selection of color palette
> Choosing a font pair
> Pattern development
> Creating templates for social networks
> Media design: 3 paper and 3 digital
> Three rounds of edits
> Project protection
3 weeks
from 260 000₽
Brand book (full brand packaging)
Maximum turnkey brand packaging: strategy, corporate identity and instructions for use in one project. Suitable for those who want to cover everything at once - from market analysis to a ready-made visual and a growth plan. This is everything a brand needs, collected in one product. It is more profitable to buy as a complex than in parts: individually, these services cost from 540,000 ₽, in a brand book - 480,000 ₽
What's included:
> Strategy
market analysis, competitors, positioning, product development
and promotion channels
> Corporate identity from scratch
logo, palette, fonts, patterns, media
> Instructions for using the brand
a guide with rules: how to use a logo, colors, fonts and meanings so that the brand looks and sounds the same everywhere. Your team and any contractors work on it without your participation
individually
from 480 000₽
Strategy
A strategy is not a document “for show,” but a system by which your brand lives on social networks for months. We study the niche, audience and competitors, find how you can stand out, and put it together into a clear plan: what to shoot about, in what style, in what sequence. You stop coming up with content from scratch every time and wondering whether it will work or not. In your hands - a rubricator, a bank of ideas, a visual concept, a content plan and a promotion plan, which you can work on yourself or pass on to the team
What's included:
> Brand philosophy and mission
> Audit, analysis of niche, competitors and target audience
> Positioning and adjustment mechanics
> Content rubricator and idea bank
> Two visual concept options
> Covers and structure of current ones
> Ready-made templates in a graphic editor (Canva / Figma)
for content design
> Content plan for 21 days
> Terms of reference for those who will create content: what to shoot, how to design, what to write about
> Promotion plan: We analyze how competitors are growing and select paid and free channels for your project
> Author's supervision of the first publications
> Three rounds of edits
If you take turnkey management, the basic strategy is already included in the first month of work - you do not need to order it separately. The full extended version will be useful for those who manage social networks on their own
up to 14 days
from 150 000₽
Strategy
If the SMM strategy answers the question “how to manage social networks,” then the conceptual strategy answers the questions above: why does the brand exist, what is wrong with its product and whether it can withstand the competition. This is a serious analytical work, not a document with values. For existing brands, this is an upgrade - we are rebuilding the meanings, product and positioning in order to grow. For those who are just entering the market, a strength test: we analyze how much the product is in demand, what should be added or changed in the product matrix, and whether there is free space in the niche. A separate block is a deep competitive analysis. We study not only direct competitors, but also indirect and external ones: who else is competing for the attention of your audience, what to be inspired by, and what to avoid. We analyze how competitors are promoting and how they are growing - what channels they use, how they drive traffic, and whether they attract bloggers. You don’t get guesses, but a market map and an understanding of where your growth point is. Based on this, we put together a brand platform, mood boards and meanings that then work everywhere - in visuals, content, advertising and sales. The brand stops competing on price and starts selling with its idea
What's included:
> Brand platform development: values, philosophy, mission
> Analysis of product and niche demand
> In-depth competitor analysis: We consider direct, indirect and external
> Analysis of competitors' promotion channels: why do they grow?
> Portraits of the target audience, pain points and insights
> Development of the product matrix
> Positioning and differentiation from competitors
> Moodboards and collection of references: we set visual and semantic
brand direction
> Terms of reference for those who will create content: what to shoot, how to design, what to write about
> Promotion plan: We analyze how competitors are growing and select paid and free channels for your project
> A bank of ideas and meanings for content, advertising and brand communication
> 12 slogan options
> Strategy recommendations on content, channels and promotion mechanics
> Defending the strategy
3 weeks
from 280 000₽
Development of a corporate identity from scratch (identity)
Corporate identity is an integral system by which your brand is recognized in your feed, on packaging, in stories and in advertising. We create it from scratch: from the sign and palette to patterns, templates and graphics that you will use every day. Thoughtful design works on perception - the product looks more expensive and inspires trust even before the first contact. You get a ready-made visual language that holds up across all platforms and doesn’t fall apart when content is made by different people
What's included:
> Logo rendering
> Selection of color palette
> Choosing a font pair
> Pattern development
> Creating templates for social networks
> Media design: 3 paper and 3 digital
> Three rounds of edits
> Project protection
3 weeks
from 260 000₽
Brand book (full brand packaging)
Maximum turnkey brand packaging: strategy, corporate identity and instructions for use in one project. Suitable for those who want to cover everything at once - from market analysis to a ready-made visual and a growth plan. This is everything a brand needs, collected in one product. It is more profitable to buy as a complex than in parts: individually, these services cost from 540,000 ₽, in a brand book - 480,000 ₽
What's included:
> Strategy
market analysis, competitors, positioning, product development
and promotion channels
> Corporate identity from scratch
logo, palette, fonts, patterns, media
> Instructions for using the brand
a guide with rules: how to use a logo, colors, fonts and meanings so that the brand looks and sounds the same everywhere. Your team and any contractors work on it without your participation
individually
from 480 000₽
Strategy
A strategy is not a document “for show,” but a system by which your brand lives on social networks for months. We study the niche, audience and competitors, find how you can stand out, and put it together into a clear plan: what to shoot about, in what style, in what sequence. You stop coming up with content from scratch every time and wondering whether it will work or not. In your hands - a rubricator, a bank of ideas, a visual concept, a content plan and a promotion plan, which you can work on yourself or pass on to the team
What's included:
> Brand philosophy and mission
> Audit, analysis of niche, competitors and target audience
> Positioning and adjustment mechanics
> Content rubricator and idea bank
> Two visual concept options
> Covers and structure of current ones
> Ready-made templates in a graphic editor (Canva / Figma)
for content design
> Content plan for 21 days
> Terms of reference for those who will create content: what to shoot, how to design, what to write about
> Promotion plan: We analyze how competitors are growing and select paid and free channels for your project
> Author's supervision of the first publications
> Three rounds of edits
If you take turnkey management, the basic strategy is already included in the first month of work - you do not need to order it separately. The full extended version will be useful for those who manage social networks on their own
up to 14 days
from 150 000₽
Strategy
If the SMM strategy answers the question “how to manage social networks,” then the conceptual strategy answers the questions above: why does the brand exist, what is wrong with its product and whether it can withstand the competition. This is a serious analytical work, not a document with values. For existing brands, this is an upgrade - we are rebuilding the meanings, product and positioning in order to grow. For those who are just entering the market, a strength test: we analyze how much the product is in demand, what should be added or changed in the product matrix, and whether there is free space in the niche. A separate block is a deep competitive analysis. We study not only direct competitors, but also indirect and external ones: who else is competing for the attention of your audience, what to be inspired by, and what to avoid. We analyze how competitors are promoting and how they are growing - what channels they use, how they drive traffic, and whether they attract bloggers. You don’t get guesses, but a market map and an understanding of where your growth point is. Based on this, we put together a brand platform, mood boards and meanings that then work everywhere - in visuals, content, advertising and sales. The brand stops competing on price and starts selling with its idea
What's included:
> Brand platform development: values, philosophy, mission
> Analysis of product and niche demand
> In-depth competitor analysis: We consider direct, indirect and external
> Analysis of competitors' promotion channels: why do they grow?
> Portraits of the target audience, pain points and insights
> Development of the product matrix
> Positioning and differentiation from competitors
> Moodboards and collection of references: we set visual and semantic
brand direction
> Terms of reference for those who will create content: what to shoot, how to design, what to write about
> Promotion plan: We analyze how competitors are growing and select paid and free channels for your project
> A bank of ideas and meanings for content, advertising and brand communication
> 12 slogan options
> Strategy recommendations on content, channels and promotion mechanics
> Defending the strategy
3 weeks
from 280 000₽
Development of a corporate identity from scratch (identity)
Corporate identity is an integral system by which your brand is recognized in your feed, on packaging, in stories and in advertising. We create it from scratch: from the sign and palette to patterns, templates and graphics that you will use every day. Thoughtful design works on perception - the product looks more expensive and inspires trust even before the first contact. You get a ready-made visual language that holds up across all platforms and doesn’t fall apart when content is made by different people
What's included:
> Logo rendering
> Selection of color palette
> Choosing a font pair
> Pattern development
> Creating templates for social networks
> Media design: 3 paper and 3 digital
> Three rounds of edits
> Project protection
3 weeks
from 260 000₽
Brand book (full brand packaging)
Maximum turnkey brand packaging: strategy, corporate identity and instructions for use in one project. Suitable for those who want to cover everything at once - from market analysis to a ready-made visual and a growth plan. This is everything a brand needs, collected in one product. It is more profitable to buy as a complex than in parts: individually, these services cost from 540,000 ₽, in a brand book - 480,000 ₽
What's included:
> Strategy
market analysis, competitors, positioning, product development
and promotion channels
> Corporate identity from scratch
logo, palette, fonts, patterns, media
> Instructions for using the brand
a guide with rules: how to use a logo, colors, fonts and meanings so that the brand looks and sounds the same everywhere. Your team and any contractors work on it without your participation
individually
from 480 000₽
