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A strategy is not a document “for show,” but a system by which your brand lives on social networks for months. We study the niche, audience and competitors, find how you can stand out, and put it together into a clear plan: what to shoot about, in what style, in what sequence. You stop coming up with content from scratch every time and wondering whether it will work or not. In your hands - a rubricator, a bank of ideas, a visual concept, a content plan and a promotion plan, which you can work on yourself or pass on to the team
If you take turnkey management, the basic strategy is already included in the first month of work - you do not need to order it separately. The full extended version will be useful for those who manage social networks on their own
If the SMM strategy answers the question “how to manage social networks,” then the conceptual strategy answers the questions above: why does the brand exist, what is wrong with its product and whether it can withstand the competition. This is a serious analytical work, not a document with values. For existing brands, this is an upgrade - we are rebuilding the meanings, product and positioning in order to grow. For those who are just entering the market, a strength test: we analyze how much the product is in demand, what should be added or changed in the product matrix, and whether there is free space in the niche. A separate block is a deep competitive analysis. We study not only direct competitors, but also indirect and external ones: who else is competing for the attention of your audience, what to be inspired by, and what to avoid. We analyze how competitors are promoting and how they are growing - what channels they use, how they drive traffic, and whether they attract bloggers. You don’t get guesses, but a market map and an understanding of where your growth point is. Based on this, we put together a brand platform, mood boards and meanings that then work everywhere - in visuals, content, advertising and sales. The brand stops competing on price and starts selling with its idea
Corporate identity is an integral system by which your brand is recognized in your feed, on packaging, in stories and in advertising. We create it from scratch: from the sign and palette to patterns, templates and graphics that you will use every day. Thoughtful design works on perception - the product looks more expensive and inspires trust even before the first contact. You get a ready-made visual language that holds up across all platforms and doesn’t fall apart when content is made by different people
Maximum turnkey brand packaging: strategy, corporate identity and instructions for use in one project. Suitable for those who want to cover everything at once - from market analysis to a ready-made visual and a growth plan. This is everything a brand needs, collected in one product. It is more profitable to buy as a complex than in parts: individually, these services cost from ₽260,000, while the brand book starts from ₽150,000
